Page 1: User Research & Roadmap

User Research: To ensure that "Connect" effectively addresses the needs of H1B students:

• Surveys: Distribute surveys among potential users to understand the primary pain points they experience in their job-seeking journey.

• Focus Groups: Organize focus group discussions with H1B students to delve deeper into their unique challenges.

• Competitive Analysis: Study existing platforms to determine gaps in their offerings.

• Feedback Channels: Establish dedicated feedback channels on the app for continuous improvement.

Roadmap:

• Q1 & Q2:

  • Initial user research and app concept definition.

  • Develop the Q&A community feature.

  • Resume and connection features' development.

• Q3:

  • Beta launch to a select group of H1B students.

  • Gather feedback and iterate.

• Q4:

  • Official launch.

  • Begin marketing and growth campaigns.

Page 2: Key Features & Monetization

Key Features:

• Q&A Community: A Quora-like platform where users can ask questions and get answers from experienced professionals, mentors, or peers.

• Resume Upload & Review: Users can upload their resumes and get feedback from professionals or use in-built templates.

• Connection Platform: A LinkedIn-style platform for students to connect, network, and view each other's profiles.

• Visa-specific Job Listings: Dedicated job listings that are tailored for H1B sponsorship needs.

• Visa Information & Resources: Comprehensive guides and timelines for H1B visa processes.

Monetization:

• Premium Subscription: Advanced features such as premium resume templates, priority Q&A, and advanced networking features.

• Affiliate Partnerships: Partner with visa consultancy firms or immigration attorneys to offer specialized services.

• Sponsored Job Listings: Employers can pay to highlight their job listings targeting H1B candidates.

• Advertisement: Targeted ads for relevant services beneficial for H1B students.

Page 3: Growth & Marketing

Growth Strategies:

• Campus Ambassadors: Engage international students from universities as brand ambassadors to promote the app on campuses.

• Referral Programs: Incentivize users to refer their peers to the platform.

• Collaborations: Partner with international student organizations, career centers, and associations.

Marketing Tactics:

• Social Media Campaigns: Share success stories, app features, and visa tips on platforms popular among students.

• Content Marketing: Regularly publish blog posts about job seeking, networking, and visa processes.

• SEO: Optimize the platform to rank high for keywords related to H1B job seeking.

• Webinars & Workshops: Organize online events addressing resume building, networking tips, and H1B visa intricacies.